Map Digital Marketing to How Your Customers Buy
By 2014, digital marketing will influence more than 85% of B2C commerce. It’s a bold prediction – but think about how you conducted your own purchase decisions in 2012: · When you shopped at a physical...
View ArticleEmerging Marketing Trends
“If you can’t take a little bloody nose, maybe you oughtta go back home and crawl under your bed. It’s not safe out here. It’s wondrous, with treasures to satiate desires both subtle and gross; but...
View ArticleSocial Marketing in 2013
Gartner’s social media survey performed year after year continually shows that the top reasons for businesses investing in social media is for improving customer relationships. The top reasons for...
View ArticleWhat Successful Marketers Do Differently
Successful marketers are taking advantage of buyers that are more willing than ever to volunteer information about themselves, especially psychographic data that has historically been so difficult to...
View ArticleThe illusion of One-to-One
Smart digital marketers will not chase the elusive dream of one-to-one. I can count with one hand how many true “one-to-one relationships” I really want with a company. Good morning Krispy Kreme! In...
View Article5 Event-Triggered Marketing Steps Marketers Aren’t Doing
Event-triggered marketing identifies and executes campaigns based on events that affect a customer relationship. Marketers that do this right (less than 20% of marketing organizations today) will see...
View ArticleSocial Marketing Purpose
Customers are not your BFFs, and most are not your “fans”. So- what should be the social marketing purpose between a customer and a company anyway? While organizations across industries cite ROI from...
View ArticleMobile Marketing’s Big Influence on Store Transactions
Mobile Marketing is a big opportunity for digital marketers to influence store transactions but many consumers are not yet putting mobile transactions themselves on their shopping list. In a Gartner...
View ArticleMultichannel Campaign Management’s Trek Towards Digital Marketing
Every year Gartner releases the Multichannel Campaign Management Magic Quadrant in May. Gartner clients can find last year’s here. In the last three years, the market has shown campaign management’s...
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Gartner’s Digital Marketing Survey Shows e-commerce Investments Top in 2013
Gartner has published its 2013 Digital Marketing Spending Survey. Our findings for 2013 show that the top areas of digital marketing investments will be in e-commerce experiences, social marketing,...
View ArticleGartner’s Social Marketing Survey 2013
Gartner for Marketing Leaders has just published its Social Marketing survey for 2013 and is available for clients here. We interviewed marketers in 50 large U.S.-based companies (average revenue $5.1...
View ArticleGet Ready Digital Marketers; Here Comes The Internet of Everything
Gartner for Marketing Leaders has recently published Get Ready Digital Marketers; Here Comes The Internet of Everything (subscription only). Still years off from full potential, we already see...
View ArticleFive Benefits For Multichannel Inbound/Outbound Fusion
Marketers have been shifting investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, two-way, interaction-driven campaigns that are more dialogue driven, more...
View ArticleMultichannel Campaign Management MQ 2013
Gartner has just published our multichannel campaign management MQ for 2013 and is available for clients here. Digital marketing continues to fuel the multichannel campaign management market. New...
View ArticleThe Loyalty Hierarchy of Needs
Achieving true “loyalty” from customers means that you have created a feeling of affinity or true affection towards your brand and its products and services. It means that sometimes, even when data...
View ArticleAdobe to Acquire Neolane
In just three short weeks of Salesforce announcing a deal with ExactTarget, Adobe ups the ante by entering into a definitive agreement to buy Neolane, a multichannel campaign management vendor, for...
View ArticleMarketing’s M&A and its Digital Marketing Trek
For the last three years, there has been consolidation in all types of marketing application markets such as IBM acquiring Unica, Teradata acquiring Aprimo, SAS acquiring Assetlink, Microsoft acquiring...
View ArticleSocial Ops On The Digital Transit Map
“Social” has been on the “peak of inflated expectations” for well over a year now. Social Marketing, we believe is almost at peak as we are seeing a second (perhaps 3rd) wave of interest focused on...
View ArticleWhat to do about Instagram, Vine, Snapchat, GroupMe and Pheed
We’ve reviewed five emerging applications — Instagram, Vine, Snapchat, GroupMe and Pheed. The applications were chosen because they are all growing users at a rapid pace, represent real-time engagement...
View ArticleWhy Game Based Marketing Is Relevant For Anyone – Who Markets Anything
Think of any immersive, engaging and addictive game you’ve ever played: D&D, DonkeyKong, Minesweeper, Tetris, Myst, WOW or Bioshock Infinite. Your favorite sets a clear end goal. Next it proposes...
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